RedCherry

Broker & Prop Firm CRM

Loading0%
RedCherry

Reporting & Analytics

See the whole brokerage on one live dashboard.

Deposits and withdrawals, trading activity, KYC status and IB performance, updated in real time for your management team.

Full visibility, no waiting for reports

A centralized dashboard tracks the numbers that run your brokerage, from deposits to IB performance.

  • Deposit and withdrawal statistics
  • Trading account activity
  • KYC and compliance monitoring
The real-time metrics dashboard in the RedCherry back office

What you can track

Deposits and withdrawals

Statistics across currencies and payment methods.

Trading activity

Account activity synced from MetaTrader in real time.

KYC and compliance

Verification status and compliance monitoring.

IB performance

Network performance, clients and commission by partner.

Brokerage reporting and analytics in real time

A brokerage's management team usually waits for finance to compile numbers from several systems. In RedCherry, deposits and withdrawals, trading activity, KYC status and IB performance come from the same database the operations team works in, so the dashboard is live and every report drills down to the client or transaction behind a figure.

The dashboard your team opens first shows user counts, deposit and withdrawal statistics by currency and method, transactions over time, pending approvals and open tickets. Business reports cover net deposits by period, conversion from lead to funded client, trading activity by group and commission by IB. Reports are exportable for finance and auditors.

Reports brokerages rely on

  • Deposits and withdrawals by day, week or month, currency and gateway
  • Lead and onboarding conversion, including where applications stall
  • Trading account activity synced from MetaTrader
  • Commission and network reports per IB
  • Bonus and campaign performance
Brokerage reporting and analytics in real time

Reports by team

Each team opens the dashboard for a different reason, and the roles you set decide what each one sees:

  • Finance: deposits and withdrawals by currency, method and gateway, fees and net amounts, pending approvals, daily statements for reconciliation
  • Compliance: verification status by level and country, flagged cases, time in queue, documents expiring
  • Sales: leads by source, score and desk, conversion to verified and funded, campaign results from the marketing module
  • Partner managers: commission, volume and clients per IB and level, pending applications and payouts
  • Management: net deposits, active traders, trading volume by group and the trends behind each number
Reports by team

From a figure to the transactions behind it

Every number on the dashboard opens the list behind it. Net deposits for the week open the deposits and withdrawals that make it up, each with its gateway, fee and net amount; a conversion rate opens the clients who stalled at each onboarding step; an IB's commission opens the trades and clients that produced it. Nobody has to ask finance where a figure came from.

Finance exports the same lists for reconciliation and auditors, and daily statements are generated automatically. A brokerage with several brands or entities reads every report per brand, region or entity, or across all of them, with roles deciding which staff can open which figures.

From a figure to the transactions behind it

Reporting & Analytics: questions brokers ask

Is the dashboard real time?

Yes. It reads from the same database the back office uses, so a deposit or an approval shows immediately.

Can reports be exported?

Yes. Reports export for finance, management and auditors, and daily statements can be generated automatically.

Can management see IB performance?

Yes. Commission, volume and clients per IB and per level are reported alongside the rest of the business.

Are reports restricted by role?

Yes. Roles and permissions decide which reports and figures each staff member can open.

Can we build custom reports?

Standard reports cover deposits, clients, trading, partners and bonuses; custom reports on any CRM data can be scoped with our team.

Does reporting cover several brands or entities?

Yes. Reports can be viewed per brand, region or entity within the same brokerage.

Modules that work with Reporting & Analytics

From the blog

Building an IB program that scales

Commission rules, campaign tracking and reporting that keep partners growing with you.

Read the guide

Keeping KYC simple for clients and compliance

Balancing a smooth sign-up with the checks your regulator expects.

Read the guide

Choosing payment providers for new markets

What to look for when adding PSPs for clients in a new region.

Read the guide

See your numbers on the dashboard

Book a demo and we will walk through the reports your management team checks every day.

Book a demo